In today’s challenging economy we all know about using social media to find jobs. Develop a profile, use key words, update regularly, and leverage the network, are the key steps. But, LinkedIn, Tribe, Plaxo and other social media can be huge tools for business development and managing sales cycles.
Whether you use LinkedIn, Plaxo, MySpace, Tribe or another social networking site, they all provide the ability to post information, find people and find companies. These can be extremely helpful if you are looking to penetrate a particular company, get additional contacts or learn more about the company. They can also be useful if you are trying to learn about key individuals in a company or learn about the issues companies may face. It is a great way to learn about your competition, too.
If you are in Business Development and need to penetrate a new company, use the search function on various sites.
In LinkedIn, for example, if you know the name of the company you want to penetrate, you can go online, search for the company name and get a list of contacts sorted by those closest to you on your network. You can then ask someone in your network for an introduction or reference. Read more... (528 words, 1 image, estimated 2:07 mins reading time)